Whether I’m working on a cultural center, a new theme park, a hotel/casino project, or a new attraction, as a Creative Developer I approach each new concept from the same perspective: ”What is the story?"
The human condition requires us to respond to our environment and everything we come in contact with. As emotional creatures, that which we can relate to most often moves us. If a project tells a clear and compelling story, the guest/audience will be moved.
"Art is not what you see. It’s what you make others see."